The modern rules of advertising?
The rules of advertising, Part 2

Came across these links in the CBR Forums and I thought they were amusing. I took note of these two in particular.

Any advert so obscure that you have no idea what it is about will be revealed to be a car advert in the final half-second.

And of course…

Soldiering is portrayed as being on a challenging outward-bound course

You mean it isn’t?